What’s Up, Creative Hustlers! Steven & Melissa here. Today, from Brooklyn New York, we’re talking with Ashley Ward, an international corporate speaker for SEMrush, an all-in-one marketing toolkit for digital marketing professionals.

**side note Try a free 14-day SEMrush Trial HERE!**

[00:30] What’s up, Creative Hustlers? 

[00:53] What makes Ashley a Creative Hustler!

[01:09] She started from the bottom, and now she’s here!

[02:05] What does an international corporate speaker actually do?

[03:00] Ashley does a lot of demos on SEMrush, as well as teaching digital marketing.

[03:45] Ashley writes each presentation specifically for each group she presents to.

[04:54] Ashley tries to be as knowledgeable as possible.

[05:20] What SEMrush is and the problem it solves!

[07:00] SEMrush is constantly adding to its toolkit, and figure out how to bridge the gap between tools.

[08:37] How SEMrush gets feedback from their users!

[09:30] The easier you make it for customers to engage with you, the more they are going to!

[09:57] How Ashley got to where she is now!

[11:11] Ashley fell into digital marketing from journalism!

[12:35] Ashley is terrible at saying No, but it paid off in the beginning

[13:00] Ashley is on the road 2.5 weeks of every month!

[14:12] Biggest challenges are planes without WIFI, and working with people in different time zones.

[15:20] Ashley’s advice is to take care of yourself a lot! Travel burnout is REAL!

[16:25] When you’re in the middle of the work, you lose sight of why you’re doing it.

[17:00] Steven and Melissa did hot yoga to get out of the work zone.

[18:40] What Ashley is excited about this year and beyond. Mobile indexing, and SEM RUSH’s Mobile audit tool!

[20:22] Keywords actually change between desktop and mobile – mobile is about quick answers.

[22:19] People are often on their mobile phone while doing others things, like watching tv, cooking, etc.

[23:17] You gotta look at your customer’s intent, not just mobile-optimized sites.

[24:37] Content is the number one marketing tool for businesses. Especially interactive elements: podcasts, quizzes, videos.

[25:36] Ashley loves & hates live videos!

[27:50] The content you get posted online gets diluted, you need to find a way to be unique!

[29:00] What Ashley loves about what GaryVee does!

[30:30] Ashley would have a whiskey with Bob Dylan!

[31:50] It’s a good interview when Melissa gets goosebumps!

[32:30] What is amazing about Bob Dylan!

[34:10] How traveling and other cultures impacted Ashley as a thought leader!

[34:55] It’s amazing to see what works in other cultures!

[36:00] That’s a wrap creative hustlers.

[36:16] Where Ashley lives on the internet

[36:56] Don’t forget to visit us at CreativeHustler.com, and leave us a REVIEW!

[37:15] Peace Out, Creative Hustlers!

[37:20] Melissa’s Moment of Hustle

SEMRush

 

Contact Ashley Ward:

https://twitter.com/ashleymadhatter

Email: ashely.ward@SEMRUSH.com

SEMrush.com 

Try a free 14-day SEMrush HERE!