What’s Up, Creative Hustlers! Steven here. Today, we’re chatting with Alesia Hendley, or as she is known around the world — The Smooth Factor.  She’s an Audio Visual (AV) technologist, blogger, and podcast host who has burst onto the scene over the past few years and let me tell you… this interview is a long time coming.

[00:00] This episode is brought to you by your interim CMOs, Latin & Code.

[00:18] What’s up Creative Hustlers!

[00:42] This episode is sponsored by The Agency Guy. If you’re an overwhelmed business owner or marketing director, this is for you.

[01:11] Today we’re chatting with Alesia Hendley!

[01:26] 60 seconds or less about Alesia!

[02:40] Alesia is all about AV life, and her podcast is marketed to the tech industry.

[03:20] AV is using audio and video to create an experience.

[04:37] Alesia is bringing an offline industry into an online world. How did she do it?

[05:55] The omnichannel approach.

[06:55] Alesia’s approach started in a House of Worship.

[07:30] It makes events larger than they are when you share online.

[08:01] How Alesia got started in AV and #AVTweeps.

[09:48] Twitter, hate it or love it?

[11:43] Engage, don’t just double tap on Instagram.

[12:05] Anyone can run 26 miles, but not everyone goes 26.1 miles.

[13:07] Not only doing AV, Alesia also works in the social media space.

[14:12] The biggest advice Alesia has for anyone trying to make a name for themselves.

[17:37] It’s hard to put in the work and get it done, but that’s what it takes.

[18:40] Alesia’s Rise & Grind tweets are the best.

[18:57] About meeting Daymond John, and why he is amazing.

[22:03] What Alesia is most excited about moving forward.

[23:55] The kind of clients Alesia is looking for. Business is business and social is social.

[25:16] Alesia would have an all-day mimosa with Ryan Leslie.

[26:40] Look up Ryan Leslie. He’s a creative genius.

[28:20] Shout out to Peter Cincotti. Musicians are so much more self-sufficient.

[29:51] Where Alesia lives on the internet.

[31:09] Visit us at TheCreativeHustler.com and check out our consulting practice at LatinAndCode.com. Please leave us a review on iTunes or Stitcher.

Contact Alesia Hendley:

TheSmoothFactor.com

Instagram @thesmoothfactor

Twitter @thesmoothfactor

Alesia on LinkedIn

audio visual