[Recap] Steven, Alan and Melissa recap Tuesday’s episode with Thais Lopes. Thais is a creativity and mindset coach who helps women who may be struggling to achieve success by helping them with their mindset, belief systems, and thoughts, as well as finding their inner-creativity. Today we discuss color theory and branding!
[00:00] What’s up, Creative Hustlers!
[00:29] Welcome to Thursday!
[00:46] Recapping Thais Lopez, our color theory & branding ninja!
[01:00] Thais hustled Steven, and put herself in a position to show up!
[01:40] Introvert & Extrovert together
[02:15] Alan was a shy kid but used creativity to get over it.
[03:00] You need to find what your release point is.
[04:11] How are you going to become friends with your anxiety?
[04:55] Anxiety is actually really self-centered, it’s all “me, me, me”
[06:00] Your outward personality is very different than your inward personality.
[07:00] You are pushing yourself because you had deadlines.
[08:30] We’ll meet halfway.
[09:00] Steve was going to graduate with a music degree.
[09:45] Google it right now, “autistic children who drum”
[10:15] Thais opening on color theory and branding.
[10:25] Thais quit teaching, and now she’s a full-time coach for women.
[11:00] She’s qualified by going through it herself.
[11:20] Color theory from a brand perspective.
[12:00] Knowing what color signifies in your brand.
[12:40] Yellow & Red spark hunger, so check out fast food logos.
[13:00] There’s a reason why Apple looks sleek.
[14:10] Orange is a really cool for color theory.
[15:30] What about different tones of red & blue?
[16:22] Start-ups use a lot of light blues.
[17:20] Some color cars are worth more as a trade-in.
[17:50] You can’t just jump to colors and logos first.
[18:50] Sometimes we like a shade, but it doesn’t align with our brand.
[19:30] It’s not about you, it’s about what your customers want.
[20:00] Melissa is not a part of the “Just for Men” conversation.
[20:45] We’re trying to build you a brand, not an Ego Diorama.
[22:00] It’s not all just colors, it’s also fonts!
[23:00] Paragraph fonts are so important.
[23:30] The Creative Hustler graphics have changed!
[25:50] There are so many psychology majors in the room.
[26:20] People with a psychology degree can go into Marketing.
[26:55] Alan was supposed to be a doctor…
[27:10] Leave us a review on iTunes, Stitcher, Google Play
[27:53] Melissa’s Moment of Hustle