[Recap] Steven, Alan & Melissa recap Tuesday’s interview with Nicole Liloia. She’s a business strategist + coach who works with accidental entrepreneurs to help them scale their businesses so that they can move from 1:1 services to an online empire.
[00:57] What’s up Creative Hustlers!
[01:18] Moment of Truth, creative Hustlers
[01:50] Nicole went from Social Work to Accidental Entrepreneurship.
[02:17] Social Work requires a Masters to make a good living.
[03:05] The bachelor’s degree is now more like a high school diploma.
[03:45] You can flip burgers for the same income with less debt.
[04:20] Let’s rethink college education because college tuition has gone up 350%
[04:50] You gotta hustle to make your degree worth something.
[05:00] There are 2-3 million college graduates THIS YEAR.
[06:00] There is now an intersection of business and creativity.
[06:20] Now people are kicking ass without a degree.
[06:45] Nicole was a freelance social worker.
[07:15] Steven’s Moment of Italian
[07:35] Nicole took a class on entrepreneurship, and ended up loving affiliates.
[08:13] Nicole became an affiliate of her course and made 4 figures.
[08:55] She made her monthly income in two weeks.
[09:00] Now Nicole is working the one-on-one coaching.
[09:30] Nicole helps people go from non-optimal place to making money.
[09:45] There’s a bridge between social work and masterminds.
[10:35] Recap take 2: New ideas
[11:19] What is affiliate marketing in 30 second or less?
[11:40] You don’t even need your own sale site.
[11:55] Affiliates don’t make money until you convert.
[12:00] Advertising vs. affiliate
[13:20] The Creative Hustler’s approach to affiliates.
[13:50] The issue with advertisements and your brand.
[15:00] We’re all just trying to figure this out, even google.
[15:19] You choose affiliates, you don’t always choose advertisements.
[15:40] PORN – the most lucrative market for affiliates.
[16:20] Some of Alan’s biggest successes were in the adult industry.
[17:00] Even the adult industry needs SEO help.
[18:00] Affiliate income is a great way to make money.
[18:20] Would you rather own 100% of something that makes no money, or 50% of something that makes a shitton of money?
[18:50] If you choose your affiliates correctly, you can tap into an audience that works for your brand.
[19:15] Nicole’s interview blew Steven’s mind because he never thought about it for the Creative Hustler shit.
[20:00] Create assets to give to your affiliates to help them succeed.
[20:30] You want everyone to help you, so why not provide them assets congruent to your brand!
[20:50] We want them to sell our product the way that WE want them to do it.
[21:45] Melissa loves Chocolate Chip cookies
[22:00] Cookies are always on your browser.
[22:50] How you can get a conversation even after the initial click.
[23:20] Pay attention to how the conversation actually happened.
[24:20] SEO may get the credit, but the affiliate got them there in the first place.
[25:00] It’s not always you type something in, you go there, you buy it.
[25:30] Platforms like DroodleBooks and Follow Up Then to get you focused.
[26:00] Affiliates can generate a lot of traffic thanks to cookies.
[26:17] Who determines the length of a cookie?
[26:40] You need to visit within a timeline to get the affiliate credit
[27:20] This is the second attempt at recording, but we did it.
[27:45] Check the show notes for all Nicole’s info!
[28:00] Steven, Alan & Melissa love spending time with you.
[28:27] Hit us up if you have affiliate marketing questions
[28:48] Melissa’s Moment of Hustle