[Recap] Steven, Alan & Melissa recap Tuesday’s episode featuring Maresa Friedman. Maresa, or as she is known to many The Executive Cat Herder, is a high energy, higher impact business consultant focused on giving companies, (and entrepreneurs) the tools they need to reach goals they didn’t even consider to be attainable. Today we discuss Maresa, and the fact that Not Everyone is Ready for Action!
[00:30] What’s Up, Creative Hustlers!
[00:55] Today we’re recapping Maresa Friedman.
[01:25] Another in-person podcast episode.
[02:13] Great security at the Scale Matrix & Launch Center.
[03:00] The in-person episode worked out well.
[03:16] Maresa is The Executive Cat Herder.
[04:00] She herds executives, she’s a hired gun.
[04:40] Maresa is kinda an efficiency expert.
[04:55] Melissa & Steve did something similar in the past.
[05:30] When there are so many people and processes, it’s definitely like herding cats.
[05:55] Cats don’t listen well, and they’ll do it when they feel like it.
[06:20] You don’t hold up a goal, and people come running.
[07:00] What Maresa really does.
[07:40] Maresa connects celebrities to brands, and brands to celebrities.
[08:00] She’s got celebrities in her back pocket because she’s got cats.
[08:33] Maresa is efficient with brands and celebrities.
[09:00] She’s not pimping out Usher.
[09:15] Why Steve chose Usher.
[10:10] Why Maresa is successful with celebrities and brands.
[10:20] Business improv classes
[10:30] Hot potato in Alan’s corner now.
[11:00] When Alan’s randomness in class is beneficial.
[11:17] What is business improv?
[12:30] Having business improv training helps you when you’re caught off guard.
[13:30] Melissa switched her mind from bartender to business, and now trying to balance the two.
[14:30] You can’t throw your colleague under the bus.
[14:55] Toastmasters isn’t just giving speeches, but also getting over stage fright.
[15:40] Topics master picks people to read a question, and then answer it.
[16:50] The first time Steven came to Toastmasters.
[18:05] Melissa asked Steven to come up on stage and speak.
[19:00] Steven’s question was, “If you could one wish for someone in this room, what would it be?”
[19:48] The speaker before had to do for himself first and was in a rough time so Steven wished him to get his shit together.
[21:00] Steven was actually nervous during this speech.
[21:40] What’s a pregnant pause?
[22:28] If Steven & Melissa weren’t leaving in a few weeks, Steven would join a Toastmasters group.
[24:00] Steven & his old partner did improv together.
[24:35] Sometimes having improv training can make it over-salesy.
[25:40] You need skills for speaking on your feet.
[26:30] People can know their audience SO well they script their audience.
[27:40] Steven improv’d a whole play in Spanish.
[28:10] Maresa said, “I will give you my time, if you give me your focus.”
[28:55] There’s a lot of people who reach out, but they don’t give any focus.
[29:28] People ask for advice, but they don’t really want it – Melissa’s example.
[31:25] Where’d the third person come from?
[32:30] Excuses, excuses, and unsolicited advice.
[33:15] There’s an infographic about the amount of clients that take Alan’s advice, vs. the people who make excuses.
[34:00] Consider me a team member, and just consider my advice!
[34:53] If I give you my time, you HAVE to give me your focus! You’re going to get unsolicited advice.
[35:46] If you come to Melissa, you’re gonna get the action you might not be ready for.
[37:10] It was like herding cats throughout this whole episode!
[37:35] Sometimes you forget about the spiritual side of the business.
[38:45] All Maresa’s info is in the show notes!
[39:00] Leave reviews & connect with us!
[39:44] Melissa’s Moment of Hustle