[Interview] Steven, Melissa, Alan and John Bertino do a catch-up interview about the Creative Hustler season one!

[00:30] What’s up, Creative Hustlers!

[00:55] Joining us today is the more than famous, John Bertino.

[01:27] Steven & Melissa are going on a journey to Germany, and other places.

[01:50] Melissa & Steve will be listening to Journey, while on a journey to Germany.

[02:37] John Bertino was the FIRST Creative Hustler guest, almost 14 months ago!

[02:40] What’s been going on with John since Episode 2!

[03:20] John’s got a SoCal Marketing Club event, and you should join them!

[03:50] John opened a The Agency Guy office on the East Coast!

[04:16] Here’s a little about what The Agency Guy is!

[04:35] You can’t wear white socks.

[05:05] Surrounded by boxes, we’re ready to recap this amazing season!

[06:38] Hot Topic: Linkedin Metamorphosis

[07:13] Linkedin Pulse!

[07:30] How often are you posting on LinkedIn?

[08:14] Everyone is cramming B2B content on to LinkedIn, especially the upper-level Execs.

[08:50] Should you get personal on LinkedIn, or conservative?

[09:40] If you’re over 25, you need to listen to this! You are too conservative.

[10:25] What is your story?

[11:20] Your thought pattern changes are you grow.

[12:10] You’ve got to push your professional identity.

[12:35] John Bertino’s example of LinkedIn content.

[13:30] What do you want to communicate with your brand?

[14:15] Don’t be the ME show.

[15:00] Corporate America will look at your social content to hire you.

[15:45] Younger people don’t know the contrast between their non-corporate jobs and how it actually used to be in corporate jobs.

[16:40] A few years ago, corporate jobs turned to crap, and that’s why we’re creative hustlers.

[17:10] One social network for the rest of your life…GO!

[17:40] Unless you’re blind, we all have to look at shit.

[18:20] Let’s discuss travel, and airplane bathrooms.

[19:30] Season 2 will be a lot more travel-focused, and John’s travel tip.

[20:05] Travel Tip: Go to the bathroom right BEFORE they take the drink order.

[21:03] Travel Tip #2: Get an aisle seat if you’re always getting up.

[22:41] What’s everyone’s travel habits?

[23:10] Alan uses an iPod #OldSchool, and is a vampire, apparently.

[24:16] Travel Tip #3 for anyone who has motion sickness!

[24:40] What Melissa does on a 6 hour flight.

[25:49] Wine Break #MomentofItalian

[26:14] Melissa’s Read: “It’s a Fine Balance”

[27:49] How John Bertino travels, and what he orders to drink.

[29:30] John always buys the awful WiFi on the plane and uses the computer the whole time.

[30:50] Shout out to Spotify Offline Playlist.

[31:28] Shout out to Mike Gonsalves move!

[32:00] Is being a Marketer dead?

[33:00] Is Marketing as we know it dead?

[34:00] So many channels, so many growth hacks. #Overwhelm

[35:00] Ideology, branding, experience will never die.

[35:30]  Let’s talk Crowded Top Funnel.

[36:00] How do you limit your top funnel strategy? Go to your audience.

[37:10] Best practices to determine your persona and audience

[37:50] Focus on keywords: what do you do, who do you sell to

[38:23] Apologies for the water discussion!

[39:00] Who are you selling to, and who is ACTUALLY buying your product.

[40:20] If your mobile is not optimized, call us.

[40:55] Quick anecdote from John on British accents in Marketing.

[41:00] The value of the British accent in Marketing.

[44:50] Shout out to Lee Jackson who knows we love British accents!

[46:00] Boston people have accents and mumble are confusing!

[46:30] Thanks to YOU Creative Hustlers! Here’s to Season 1, and going into Season 2!

[47:30] Join the Facebook Community, and connect with us on our website!

[47:40] Shout out to Joseph Kennedy as well!

[47:50] Find us on social media, and leave a review!

[48:12] Melissa’s Moment of Hustle

Season One Recap & Finale with John Bertino!Contact Info for John:

John Bertino LinkedIn: https://www.linkedin.com/in/johnbertino/

The Agency Guy Website: https://www.theagencyguy.com/