[Interview] Steven, Melissa, Alan and John Bertino do a catch-up interview about the Creative Hustler season one!
[00:30] What’s up, Creative Hustlers!
[00:55] Joining us today is the more than famous, John Bertino.
[01:27] Steven & Melissa are going on a journey to Germany, and other places.
[01:50] Melissa & Steve will be listening to Journey, while on a journey to Germany.
[02:37] John Bertino was the FIRST Creative Hustler guest, almost 14 months ago!
[02:40] What’s been going on with John since Episode 2!
[03:20] John’s got a SoCal Marketing Club event, and you should join them!
[04:35] You can’t wear white socks.
[05:05] Surrounded by boxes, we’re ready to recap this amazing season!
[06:38] Hot Topic: Linkedin Metamorphosis
[07:13] Linkedin Pulse!
[07:30] How often are you posting on LinkedIn?
[08:14] Everyone is cramming B2B content on to LinkedIn, especially the upper-level Execs.
[08:50] Should you get personal on LinkedIn, or conservative?
[09:40] If you’re over 25, you need to listen to this! You are too conservative.
[10:25] What is your story?
[11:20] Your thought pattern changes are you grow.
[12:10] You’ve got to push your professional identity.
[12:35] John Bertino’s example of LinkedIn content.
[13:30] What do you want to communicate with your brand?
[14:15] Don’t be the ME show.
[15:00] Corporate America will look at your social content to hire you.
[15:45] Younger people don’t know the contrast between their non-corporate jobs and how it actually used to be in corporate jobs.
[16:40] A few years ago, corporate jobs turned to crap, and that’s why we’re creative hustlers.
[17:10] One social network for the rest of your life…GO!
[17:40] Unless you’re blind, we all have to look at shit.
[18:20] Let’s discuss travel, and airplane bathrooms.
[19:30] Season 2 will be a lot more travel-focused, and John’s travel tip.
[20:05] Travel Tip: Go to the bathroom right BEFORE they take the drink order.
[21:03] Travel Tip #2: Get an aisle seat if you’re always getting up.
[22:41] What’s everyone’s travel habits?
[23:10] Alan uses an iPod #OldSchool, and is a vampire, apparently.
[24:16] Travel Tip #3 for anyone who has motion sickness!
[24:40] What Melissa does on a 6 hour flight.
[25:49] Wine Break #MomentofItalian
[26:14] Melissa’s Read: “It’s a Fine Balance”
[27:49] How John Bertino travels, and what he orders to drink.
[29:30] John always buys the awful WiFi on the plane and uses the computer the whole time.
[30:50] Shout out to Spotify Offline Playlist.
[32:00] Is being a Marketer dead?
[33:00] Is Marketing as we know it dead?
[34:00] So many channels, so many growth hacks. #Overwhelm
[35:00] Ideology, branding, experience will never die.
[35:30] Let’s talk Crowded Top Funnel.
[36:00] How do you limit your top funnel strategy? Go to your audience.
[37:10] Best practices to determine your persona and audience
[37:50] Focus on keywords: what do you do, who do you sell to
[38:23] Apologies for the water discussion!
[39:00] Who are you selling to, and who is ACTUALLY buying your product.
[40:20] If your mobile is not optimized, call us.
[40:55] Quick anecdote from John on British accents in Marketing.
[41:00] The value of the British accent in Marketing.
[46:00] Boston people have accents and mumble are confusing!
[46:30] Thanks to YOU Creative Hustlers! Here’s to Season 1, and going into Season 2!
[47:30] Join the Facebook Community, and connect with us on our website!
[47:50] Find us on social media, and leave a review!
[48:12] Melissa’s Moment of Hustle
Contact Info for John:
John Bertino LinkedIn: https://www.linkedin.com/in/johnbertino/
The Agency Guy Website: https://www.theagencyguy.com/