What’s Up, Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Michael Gebben who hit the reset button after building a wildly successful video company for 7 years due to his Zone of Genius. Today, his company Jumpstarters helps creative entrepreneurs get over the same hurdles that he was able to conquer, allowing him to work with top creative hustlers like Tim Ferriss, Tony Robbins and Richard Branson.
[00:00] You NEED this branding secret!
[00:59] What’s Up Gebbs. Ready to get hustling?
[02:19] What makes Michael Gebben a #CreativeHustler.
[03:25] Michael decided to make movies for funeral homes, on top of the paper route.
[03:30] Gebbs Total Video came about by filming a wedding as a senior in high school.
[04:35] Michael asked his parents to give him 1 year to prove his business instead of going to college.
[04:50] 300 weddings, and introduced Same-Day Edits to his business early on.
[05:30] $8,000 for a wedding DVD?!?
[05:45] Same-Day Edits changed people’s perspective on their investment.
[06:09] By 2010, Michael was doing too much. Professionally booming, but personal life was a mess.
[06:48] That was the point that Michael decided 20% of his effort made him 80% of his income.
[07:30] Michael’s My Way Decision: Shoot, Edit, Speak, Dress with whatever lights me up.
[08:28] Michael wasn’t making the money to equal the time.
[09:28] Don’t care about getting the job, care about what lights you up.
[09:55] Michael has worked with Richard Branson, Tim Ferris and Tony Robbins because of his one decision.
[10:20] Now Michael gets $10,000 or more for a project.
[10:50] Everyone is at different levels, some people won’t talk to you unless your rates are higher.
[11:30] No one teaches you the mental process in high school and college.
[11:59] It’s the wizard, not the wand. Doesn’t matter the tech if you can’t use it.
[12:20] Often it isn’t about the work, but about where your mind is offline.
[12:50] Michael’s sweet spot is offline business, shared online, to create offline work.
[13:16] People need to find out what’s right for THEM!
[13:37] Sometimes people just put on a persona online.
[14:06] #CreativeHustler motto: Our are daily actions and core values in alignment?
[14:50] Your personal brand and your personality make up who you are.
[15:15] The Creative Hustler wants to connect with people on a personal level in all aspects.
[15:38] ALIGNMENT is the word of the month for Michael.
[16:05] 2010 was when Michael put his video into alignment.
[16:30] Michael learned to say NO! His advice and reasoning behind it: Learn to say No, and double your rates.
[17:50] See life through a different lens, and a different filter.
[18:29] Recognize that you need to take action, but also realize what works and what WORKS for YOU!
[18:50] Michael never thought he would be a public speaker and motivator now.
[19:15] You won’t know what you LIKE until you take the action.
[19:40] More about what Michael is currently doing with Jumpstarters after his entrepreneurial burnout.
[20:28] Michael was always thinking of passive revenue streams, but kept being distracted.
[20:38] How Tim Ferriss’s 4 Hour Work Week fucked up Michael’s life.
[21:30] From 2012 to 2016, Michael let other people guide and influence him instead of doing it himself.
[22:08] Here’s where YOU are, and here’s where you SHOULD be, and the large gap that makes you buy into someone’s project.
[22:39] In 2010, Michael offered people to spend a day with him for $1000.
[23:10] Someone came to Michael and said, I want to get into video, and by the end of the day she was crying.
[23:50] Being shoved into a box by people SUCKS!
[24:10] Low self-worth and self-value will hinder your success.
[24:35] Michael isn’t being hired for video anymore, they are hiring him for his personality.
[25:05] When people interact with Michael, that’s what makes the difference from other video editors.
[25:30] In 2012, Michael got confidence as a videographer, but had to start over as a motivational speaker.
[26:07] Michael walks with his grandpa at the mall.
[26:24] Sometimes people need that KICK – that’s the Jumpstart.
[26:50] If it’s not non-stop balls to the wall, it doesn’t count as a hustle.
[27:10] Michael hosts workshops and private one-on-one days because those are more successful than a month of video calls.
[27:40] Michael’s words are SECOND to his energy, mood, and personality.
[28:20] Michael’s energy is completely natural.
[28:35] Steven’s 2nd agency was Constant Motion Creative Media, because the only constant in the universe is energy.
[28:55]Steven came from a Stand-Up Comedy background.
[29:05] We are all trying to be a one of a kind.
[29:44] Where does all of Michael’s energy come from?
[30:15] Michael is only completely energized when he is actively interested in the topic.
[30:55] Energy can be a blessing and a curse, but Michael looks on the blessings side.
[31:55] Sometimes TALKING doesn’t serve everyone.Sometimes you need to learn to LISTEN.
[33:04] Coaches need coaches. We can’t see in yourself what we see in others.
[33:29] The agencies most important client is the agency.
[33:55] Melissa had a 4th of July Hangover Breakdown (but not from drinking..)
[34:44] It is important to take inventory of yourself, and bring yourself back into alignment.
[35:20] It becomes REAL when you WRITE it down.
[35:45] Again we say, Your daily activities and core values HAVE TO align.
[36:15] The more open you are, the less weight you have on you. It can make a HUGE difference in your business and life.
[36:46] With the internet, people see others succeeding easily, they think their struggles are uncommon.
[37:35] Entrepreneurs tend to self-sabotage when their path becomes easy.
[38:12] Michael has been doing hardcore self analysis and personal development to succeed.
[38:55] What Michael does to get himself out of a FUNK!
[39:50] Things that irritate the SHIT out of you – REMOVE it from your life.
[40:15] Don’t let others have controlling influence on you.
[41:13] We have control over our MINDS and our actions and who we surround ourselves with.
[41:50] People get off on the martyr mindset.
[42:25] The balance between helping and being a know-it-all.
[42:38] You can’t help someone who doesn’t want to be helped.
[43:33] The biggest challenge for Michael’s #CreativeHustler lifestyle.
[44:25] So many people shut down their businesses, to work in their sweet spot in someone else’s business.
[45:30] Ask yourself: If you did not NEED money, what would you DO
[46:15] Great story about finding your passion, and changing your mindset.
[47:45] Low Self-Worth can hinder your GROWTH.
[48:40] Michael is still following HIS WAY, and it has proven insanely successful. He highly recommends staying in your ZONE OF GENIUS. It’s effortless, easy, and fun. The “MY WAY” thing.
[49:35] If something goes wrong, it doesn’t mean that you should NEVER do it again.
[49:55] We sometimes see others the way we see ourselves.
[50:23] Don’t go down the Shiny Object rabbit hole.
[51:15] There will always be things that come up, but last year Michael thought that credit cards were the only way to live.
[52:20] Michael had over 100,000 in debt, and his two pieces of advice: Ignore them, or file bankruptcy.
[53:20] Michael has made the money he needed since age 19, but he had so many bills to pay which made life more expensive.
[54:20] You need to solve the problem first – but you need to get to the core before the surface.
[55:35] The issue is always: Where the hell does our MONEY go?
[56:05] Michael’s choice for #CreativeHustler coffee meet-up: Clint Eastwood.
[57:02] Even the celebrities are just human, and have the same struggles but hide it much better.
[57:40] You can fail at what you DON’T want to do, so you should give what you WANT a try.
[58:35] Find the people who can help you find your SWEET SPOT or your ZONE of GENIUS.
[59:05] all these experiences will help you be successful in the future
[59:30] Where to find Michael on the internet.
[01:02:02] Melissa’s Moment of Hustle
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