The brand of your business is your greatest asset. This is how your clients will identify you and will be the bottom line for your customer’s decision when it comes to buying your services or products. As an individual or small business, it may seem like a daunting, even overwhelming, task when you consider some of the bigger brands you’re competing with.

So, how do you go about building your brand and what’s the best way to present yourself to your clients? In this article, we’ll explore four key concepts you should be considering that will allow you to maximize your opportunities while making the best entrance possible into the business world.

Research Your Target Market

Before you even think about how you are going to present you and your business to the public, you need to know the people you will be selling to. This means heavy research and looking into what opportunities lay before you. For example, if you’re going to be a marketing agency, what are your potential clients looking for? Are they looking for SEO experts? Will they need help on how to use social media effectively? What other niche marketing aspects are not as popular but are essential for success?

These are all questions you need to ask yourself. Anna Weber, the business coach for Paper Fellows, explains, “Knowing your target audience is the first step in creating a successful brand. You need to understand that your business and services won’t be suitable for everybody so you can’t try to create a business that will. Find out what your clients want and will pay for and then give it to them. It’s that simple.”

Creating a Brand Mission

Once you’ve defined your target market, the next step is to create a mission that your brand will live by. This could be a statement of any kind and will describe to you and your clients what your business is about and what it stands for.

Amber Watson, the Business Manager for Oxessays, continues, “Your mission statement needs to be a short statement that completely defines your business. You could have something relatively generic, such as ‘We strive to provide you with the most up-to-date teaching methods that can help you stand ahead of the competition’. This is a relatively broad mission statement, but something like this will define your business, so your clients know exactly what you are about. This statement needs to match your brand’s voice.”

Define Your Brand’s Voice

It’s important that, in addition to your mission statement, you create a defining voice for your business. When reading your business’s content, such as your website, this is the tone of voice in which your potential clients will be reading. Are you aiming for light-hearted, friendly people or are you going to maintain a sincere and professional tone? Whichever voice you decide best suits your business, you need to ensure that this voice is consistent with everything that you produce.

While on the subject of creating content for your business, you need to ensure the content you produce is unique and provides value to your reader. If you’re focusing on setting up your business, you can always outsource your written assignments. Furthermore, plagiarism can ruin your business, even if you haven’t committed to the fraud intentionally. Use online tools, such as Plagium and Academized, to ensure that all your content is unique.

Be Prepared

As with any startup business, your brand is not guaranteed to get things right the first time. Always ensure that you have a backup plan in case things don’t get well once you start making people aware of your business. You may have problems with your content, or you may not be sending your potential customers the desired message that you intended. With this in mind, you can use online tools, such as State of writing and Big Assignments to look over your work to proofread its written accuracy as well as editing it to perfect your businesses voice while ensure it’s all consistent.

[Contributed to The Creative Hustler Community by Brenda Berg, who is a professional with over 15 years of experience in business management, marketing and entrepreneurship. She’s a consultant and tutor for college students and entrepreneurs at Australian help.  You can visit her personal blog at]